New Brand Identity for East 185th Street

Northeast Shores Partners With Kent State Professor & Student To Develop New Branding 

Northeast Shores and the East 185th Street Merchants Association are proud to announce the launch of a new branding campaign for the area, developed in conjunction with Kent State marketing professor David Middleton, and Kent State student Jason Bacher! 

The new logo is now being used in all promotional materials and correspondence for the area, and reflects the new vitality and development happening on East 185th Street, one of Cleveland’s best kept secrets for local shopping and dining. Guidance from Northeast Shores and marketing professor David Middleton led to the final design (see above) by Kent State student Jason Bacher, who also developed the full brand identity package for East 185th Street. Attorney Joseph Compoli Jr., Chair of the East 185th Street Business Association says, "Our new logo is a continuation of our move forward in providing quality goods and services and a representation and recognition of our success." 

Northeast Shores Development Corporation led the effort to develop a new brand identity for the E. 185th Street shopping district and worked with area merchants and Professor Middleton to initiate and finalize the project. The re-branding of E. 185th Street was assigned by Middleton as a class assignment in an effort to bring a fresh perspective to the region while giving emerging design talent an opportunity to contribute their talents for the good of the community. “This will hopefully start the trend of people looking for opportunities on East 185thStreet, and I am thrilled that we could be of service to the community,” said Middleton. Of the project, designer Jason Bacher echoed the sentiment, saying, "Having the opportunity to take part in the re-branding of this community has been a rewarding experience." 

East 185th Street is part of the bustling North Shores Collinwood community, which includes the Waterloo Arts District. East 185th Street is home to one of the largest collections of locally-owned restaurants in Cleveland, and is conveniently located right off I-90. A great spot for lunch or dinner with friends and family, East 185th Street is less than 15 minutes from Downtown Cleveland. With unique shopping, delicious food, and top-quality service from local and national merchants, East 185th Street is the secret jewel of Cleveland’s eastern edge. 

Currently Jason Bacher is working with stakeholders to create a street district sign and banner program for the East 185th Street Commercial District. For more information about East 185th Street, please visit: http://northeastshores.org.